Insurify will help shape insurance standards for shopper consent, coverage transparency, and carrier protections in the proposed Personal Agent Protocol, known as Poppy.
CAMBRIDGE, Mass., Oct. 9, 2026 /PRNewswire/ — Insurify, the leading online insurance marketplace and a pioneer in AI-powered insurance shopping, is joining Sierra and other technology leaders as an early design partner in the AI Personal Agent Protocol, known as Poppy, bringing the needs of insurance shoppers and carriers into the protocol’s design.
“People shopping for insurance should be able to use the AI agent they choose without losing the critical coverage information they need to make an informed decision,” said Giorgos Zacharia, co-founder and co-CEO of Insurify. “Delegating a task shouldn’t mean surrendering control over your personal information or your decision to buy. AI agents are an important distribution channel for carriers, and we’re helping shape standards that keep consumers in control and give companies the ability to protect the customers they serve.”
As an early adopter of AI in its marketplace, Insurify believes consumers need transparency, privacy, and guidance. Poppy aims to provide a straightforward framework in which consumers approve access, agents identify themselves, and companies set boundaries for what agents can do. Insurify will participate in design discussions, advocating for insurance-specific protections that preserve coverage context, carrier attribution, privacy, and security. These include retaining coverage limits, deductibles, eligibility requirements, and applicable disclosures, while addressing automated quoting that adds costs without serving a real shopper.
Insurify already offers personalized car insurance quotes through its ChatGPT plugin, with coverage details and a path to purchase through a licensed agent or insurer. Insurify’s participation in Poppy’s development advances the same objectives: enabling AI-powered insurance shopping that consumers and carriers can trust.
About Insurify:
Insurify is America’s top-rated online insurance marketplace, offering a secure, spam-free way to compare and buy coverage. With a network of 120-plus carrier partners, Insurify empowers consumers to compare auto, home, pet, and renters insurance in minutes, online or with the help of a licensed agent. Since 2016, Insurify’s AI-powered technology has served over 320 million insurance quotes across Insurify and its affiliates. By using Insurify, customers can save hundreds of dollars annually, with some saving up to 50% on their premiums. In 2025, Insurify launched Insurify Car, its own branded car insurance program, underwritten by partner carriers and managed on Insurify.com.
For more information, contact:
jessica.edmondson@insurify.com
Press@Insurify.com
https://Insurify.com
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SOURCE INSURIFY, Inc.
