The most interesting companies are not always the ones the press writes about. Sometimes the most interesting company in a...

There is a file that does most of the work. It is 174,795 lines long. It is 13.19 megabytes. It...

Markets are not just collections of companies. They are decision fields. A company’s competitive position is not just a function...

There is an entire industry built on guessing. Marketing services. Brand consultancy. Conversion optimisation. Strategic advisory. Customer experience design. The...

Software vocabulary can be extremely confusing - the difference between functional and non-functional testing is a great example. The phrase “non-functional...