The new owner-operator platform, anchored by ATHOS and Dr. Fernando Tamez, becomes majority shareholder and operating partner; founder Yasmin Sewell continues to lead as Chief Brand Officer and shareholder.
LONDON, Sept. 30, 2026 /PRNewswire/ — A new owner-operator platform, Tresalis, built to acquire and grow science-and efficacy-led consumer health, beauty and wellness brands, today announced the acquisition of Vyrao, the London-founded wellbeing fragrance house. The transaction brings Vyrao under the majority ownership and operating partnership of the new platform. Yasmin Sewell and existing investors will retain minority equity interests in the business.
The new platform is acquiring and building differentiated brands, combining long-term capital with hands-on operating capabilities across brand growth, commercialization, international expansion and shared infrastructure. Focused on science-led brands, the platform brings together an experienced founding team, anchored by ATHOS, a Munich-based family office, and Dr. Fernando Tamez, a serial entrepreneur in health and beauty. Vyrao is its first acquisition and will retain its distinct brand identity and leadership while benefiting from the group’s clinical expertise, operating resources and global network.
Yasmin Sewell, who founded Vyrao in 2021, will continue to lead the brand’s creative and strategic direction as Founder, Chief Brand Officer and shareholder.
Existing investors including but not limited to Elevate Beauty and Manzanita Capital remain equity partners in Vyrao following the transaction. Victoria Kisseleva and Alex Lewis from FRP Corporate Finance advised on the transaction.
“I created Vyrao with the sole purpose of elevating our mood and energy – the brand was always about our well-being with fragrance as the first medium. To be on this new journey now with such brilliant partners, and to be the first on a new platform that’s in complete synergy with the vision and intention of Vyrao is so exciting. It also feels very kismet.” — Yasmin Sewell, Founder, Chief Brand Officer and Shareholder, Vyrao
“We are incredibly excited about the acquisition of Vyrao, a rare brand that sits at the intersection of luxury fragrance, emotional wellbeing, and credible science with a truly distinctive identity and enormous potential to scale globally. The acquisition marks our first investment from Tresalis, the broader platform we have created in partnership with ATHOS, focused on identifying exceptional brands with strong authenticity, differentiated intellectual property and significant international potential.” — Dr. Fernando Tamez
“Vyrao has always stood apart as a pioneer in the beauty category. This partnership is exactly the right next step for the brand to further expand and achieve its full potential. We see tremendous opportunity ahead and are confident in the platform ATHOS and Dr. Tamez are building. Combined with Yasmin’s creative leadership and Vyrao’s distinctive identity, it is a powerful foundation for growth. Elevate Beauty is genuinely excited to remain part of the journey in the brand’s next chapter.”— Cori Aleardi, Founding Partner, Elevate Beauty
About Vyrao
Built on the belief that energy is everything, Vyrao is the pioneer of a new genre of fragrance – reimagining scent as a catalyst for wellbeing by blending master perfumery with the principles of neuroscience. The name derives from the Latin verb “vireo”, meaning “I am verdant, I am vigorous, I sprout fresh green growth” – underscoring the brand’s energy-amplifying purpose.
Vyrao was founded by Yasmin Sewell, renowned fashion and creative director behind luxury retailers Browns and Liberty, and a certified expert in reiki, with extensive training in Ayurveda, flower essences, and other holistic practices. Sewell set out to build a brand around the belief that joy and wellness are the new luxury, bringing a revolutionary, multi-dimensional approach to mood-boosting fragrance.
Each neuroscent is developed using clean ingredients and informed by neuroscience research into their emotional benefits, in partnership with International Flavors & Fragrances’ Science of Wellness program. Since launching The Sixth, Vyrao has gone on to release Sun Rae, Mamajuju, Ludeaux, Ludatrix and, most recently, Ever 11, each built around ingredients selected for their mood effects. As part of its continued evolution, in 2025, Vyrao worked with IFF’s Science of Wellness program to reformulate four of its original fragrances – Witchy Woo, Free 00,Georgette, and I am Verdant – ensuring that all ingredients are not only vegan and cruelty-free but also non-toxic and phthalate-free.
The range has since expanded beyond fragrance into candles, incense, and cream scents. In 2026, Vyrao entered body care with its multi-award-winning cream scents for hands and neck – a new, multifunctional fragrance format.
“I founded Vyrao with the intention of sparking joy and boosting emotional wellbeing through the senses: scent, colour, light, and image,” said Sewell.
In the five years since launch, Vyrao has grown into a global presence, now stocked by leading retailers including Liberty London, Harvey Nichols, Space NK, Mecca, Skins, Revolve, FWRD, Goop, The Webster and Violet Grey.
Along the way, the brand has been recognised by leading titles including Vogue, Allure, BoF, Forbes, The New York Times, HTSI and ELLE, and has received more than 15 industry awards, including Fragrance Foundation UK, InStyle, Marie Claire UK & US, GQ Grooming, Harper’s Bazaar Fragrance & Skincare Awards, and Condé Nast Traveller.
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SOURCE Vyrao
