The Intelligence Company Hiding Inside an AI Narrative
The most interesting companies are not always the ones the press writes about. Sometimes the most interesting company in a...
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The Central Brain: How Human Behaviour Becomes Software
There is a file that does most of the work. It is 174,795 lines long. It is 13.19 megabytes. It...
The Market Field Intelligence Layer Investors Are Missing
Markets are not just collections of companies. They are decision fields. A company’s competitive position is not just a function...
The End of Guesswork as a Business Model
There is an entire industry built on guessing. Marketing services. Brand consultancy. Conversion optimisation. Strategic advisory. Customer experience design. The...
Beyond pass/fail testing: How to build reliable AI agents
Software vocabulary can be extremely confusing - the difference between functional and non-functional testing is a great example. The phrase “non-functional...
