There is an entire industry built on guessing. Marketing services. Brand consultancy. Conversion optimisation. Strategic advisory. Customer experience design. The...

Software vocabulary can be extremely confusing - the difference between functional and non-functional testing is a great example. The phrase “non-functional...

Every enterprise software category started as something nobody had a name for. CRM did not exist as a category until...

Every brand has a website that shows every visitor approximately the same thing. There may be some segmentation. There may...

Why the most important AI decision leaders make will not be which model they deploy, but what kind of economy...