The Web Personalisation Layer Most Brands Still Haven’t Built
Every brand has a website that shows every visitor approximately the same thing. There may be some segmentation. There may...
The Intelligence Layer Behind Conversion, Writing, Strategy, ABM and Markets
Every enterprise has a conversion problem. A writing problem. A strategy problem. An ABM problem. A market intelligence problem. Most...
Nine Platforms, One Cognitive Engine
Most enterprise software vendors sell tools. A few sell platforms. Almost none sell architectures. TMX Group sells an architecture. The...
The 211-Variable Customer Brain Behind the Next CRM Shift
Every CRM in production today operates on between twenty and eighty customer attributes. Mothership operates on 211. That gap —...
Why Customer Data Is Useless Without Decision Intelligence
Every enterprise has a customer data warehouse worth £20-200m of accumulated investment. Almost none of those data warehouses produce decisions....
The Company Mapping Human Decisions Like Physics
Most software is built to handle data. A small number of companies build software to handle decisions. A vanishingly small...
Why LLMs Should Become Renderers, Not Decision Engines
There is an organising principle missing from how enterprises deploy AI today, and once you see it everything else falls...
The Token Tax Killing Enterprise AI Budgets
There is a tax in your AI invoice you didn’t sign up for. It is not labelled. It does not...
Institutional Appetite for Staking Could Endanger DeFi Growth
The crypto industry has long assumed that institutional adoption would supercharge decentralized finance. The expectation is that large asset managers,...
Why the ‘Vault Era’ of DeFi is Finally Here
For investors, decentralized finance has felt less like the revolutionary technology meant to democratize the future of finance and more...
